The real title of the artwork is Mother Bird, and it was on display at Tokyo’s horror-art Vanilla Gallery back in 2016. “Momo” itself is an innocuous sculpture created by the artist Keisuke Aisawa for the Japanese special-effects company Link Factory. Unfortunately most don’t have a clue and are sending letters to parents warning of non-existent issues like YouTube videos being “hacked”. Additionally, there have been zero corroborated reports of any child ever taking his or her own life after participating in this phony challenge.Ī lot of this relies on people believing their local school or police force knows what they’re talking about when it comes to the internet. If the videos did exist, a spokesperson for YouTube said, they would be removed instantly for violating the platform’s policies. YouTube confirmed that, contrary to press reports, it hasn’t seen any evidence of videos showing or promoting the “Momo challenge” on its platform. The Momo challenge wasn’t real then, and it isn’t real now. Previously, rumors about the challenge spread throughout Latin America and Spanish-speaking countries. This entire cycle of shock, terror, and outrage about Momo even took place before, less than a year ago: Last summer, local news outlets across the country reported that the Momo challenge was spreading among teens via WhatsApp. The “Momo challenge” is a recurring viral hoax that has been perpetuated by local news stations and scared parents around the world. To any concerned parents reading this: Do not worry. Kim Kardashian even posted a warning about the so-called Momo challenge to her 129 million Instagram followers. Local news hopped on the story Wednesday, amplifying it to millions of terrified parents. Maximoff’s plea has been retweeted more than 22,000 times, and the screenshot, featuring the creepy face of “Momo,” has spread like wildfire across the internet. “There is a thing called ‘Momo’ that’s instructing kids to kill themselves,” the attached screenshot of a Facebook post reads. “Warning! Please read, this is real,” she tweeted.

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